Get the sales stuff* you’ve been missing

Why the best enterprise sellers write short stories, not long decks.

Winning a clear ‘no’ is harder—and more valuable, because it protects your pipeline.

Most sales teams chase downstream chaos. This playbook finds the source of pipeline dropoff—so you can drive deals with clarity.

The future of sales isn't a choice between account-based and scale—it's hiring the right help to make every account a key account.

IKEA's flat-pack revolution wasn't about furniture—it was about asking better questions.

GTM teams spend a ’lotta time and money trying to build 3X pipeline coverage… only for those deals to stall out mid-funnel. Usually around “Stage 3.”

When sales leaders say “build a POV” (point of view), here’s what they mean — and how to do it:

Close rate is directly tied to increased revenue in a way pipeline coverage isn’t. Here's how every seller needs can boost theirs, and a counterintuitive link between your pipeline metrics.

Most people think writing in sales is about documenting what you already know. But it’s not. It’s the process of discovering what you don’t yet know.

One CRO we work with made a pretty radical decision this year. He wasn’t the only one, but I think Charlie’s a good example, because when you hear his team’s high-level stats...

We all hit a point in our career where we start interacting with C-level execs more often. But we don't really know how to operate at an exec-level yet.

Sales team QBR’s are incredibly expensive to run. And based on how most teams run them, they’re often a waste.

If you look at the way executives make some of their most significant, strategic, expensive and (potentially risky) decisions, there’s a pattern.

It's wild how many sales teams still rely on the “3X pipeline coverage” idea.

Here’s the funny thing about deals that stall mid-funnel: I’ll bet you have a completely logical reason for why the buying team should have kept moving forward.

In just 60 seconds, I can tell you (with far more accuracy than your forecasting platform) if your business case (and therefore, deal) is going to get a decision — or get deleted.

The most obvious and important realities are often the hardest to see and talk about. I want to talk about one of these obvious, unseen realities...

This 4,262 word email leaked from Mark Zuckerberg. And it shares almost everything you need to know about selling to executives, and what kind of messaging...

SVP: “So how long do we have your team engaged for?” Me: “How long?” (← I'm slightly confused here) SVP: “Yeah, did we just sign on for this year, or did we setup a longer-term thing?”

Last month, Rick Sabóia landed a deal so large, his customer and company issued a press release. It’s the kind of deal enterprise sellers can spend a career working for. And get this: He was an “SMB rep” at the time.

"I don’t read PowerPoint decks. Just give me 3 really good bullet points." That's what Gregg Scoresby said while I was sitting in the PHX Ventures conference room late last year.

Building business cases is the highest-impact, yet most-overlooked approach to driving sales velocity. Here's how it moves the needle more than any other activity.

Writing a business case is one of the best ways to sharpen your discovery.

Most sellers have never been buyers. But when you buy, you change how you sell. Learn from dozens of sellers buying for the first time.

Sales cycles grew an average of 27 days in the first half of this year. So here's how to compress cycles, and keep this quarter's deals from slipping.

Building a business case isn't just an activity in a part of the sales process. It *is* the process, and every selling activity flows from it.

Every contact in your deal is a vector, moving the buying team in a certain direction. Your progress is the sum of all vectors in the buying committee.

Here’s a move 98% of sellers will ignore. But it’s as close as I can come to guaranteeing you executive attention: building a future-state press release around your customer's outcome.

Read a preview and order our new book, Selling With. It's all about the art of selling with champions, to shape internal buying conversations & close enterprise deals.

Sellers who can communicate more while saying less, win. Shrinking the sales cycle down to 1 sentence is how it's done.

A point of view is the foundation for every solid business case. Here's how to create one, drawing on 5 popular consulting frameworks.

Reps are told to "sell value” all the time. But what does that actually mean? Here's how to shift away from selling products and design a true, value-based sales experience.

My career in sales, plus all 95,000 words on this blog, summarized in a short memo with 10 bullet points.

Develop poise and a calming presence—which is attractive to buyers—while pushing back the anxiety so common in sales.

We often forget our buyers have a role to play in the sales process. By getting them to do a lot of the hard work with you, you'll increase your chance of getting the deal done.

Creating champions helps you build a stronger business case. Co-creating a business case helps you build stronger champions. Here's how both steps work together.

Sales reps typically see low to no engagement from buyers in their MAPs. Then they complain “they don’t work.” Here's how to boost MAP engagement and keep deals on track.

People don’t like change. That's why you’ll lose deals despite having a logical, solid financial case. Use this framework to keep your deals on track to close.

Narratives are powerful enough to create the second-largest bank failure in recent history. And they’re powerful enough to shape the direction of massive, global enterprises too.

Learn to sell enterprise deals from these internal communications you were never supposed to read.

Deals hanging by a single thread are risky. But there are wrong ways to multithread, too. Here's the right way to get multithreaded & manage large group dynamics.

Any deal you’re trying to develop that’s not directly aligned with a company priority is at risk. Even if you’ve built a solid champion, it’s your job to enable them with a sharp message that cuts through the noise.

A deep-dive into a two-part framework for running short, contained proof-of-concepts that increase buying confidence and deal value.

Budgets are a fraction of what they were last year. Which means you need to structure and de-risk your deals to appeal to the CFO. Here's how.

If you’re not finding and working through both types of problems, your deal’s at risk. Yet, 90% of sales activity only touches on the first problem: Math.

Becoming a better writer is becoming a better seller. Use these copywriting secrets to supercharge your win rate, and help your champions sell internally.

Objections are part of every deal. But most reps don’t realize "handling" them is counterproductive. Use the 'Understand-Unpack-Respond' framework instead, and keep your deals on track.

The typical, middle-funnel email is totally forgettable. It blends in when it should stand out. Replace your tired old email templates with these frameworks.

Conversations happen about your career, when you’re not in the room. Here's how to build internal allies and shape their stories by managing up well.

Every minute with an executive plays an outsized role in your deal’s outcome. Here’s an end-to-end process to help you nail your next exec-level meeting.

Make these two shifts that boost your win rates, and align your sales activities with the internal sale your deal champion is managing.

In this episode of Winning the Challenger Sale, WTCS host Jen Allen is joined by Nate Nasralla, Founder of Fluint.

There’s one sales practice that everyone uses, but few master. The practice? Asking good questions.

Almost nothing is guaranteed in sales. That’s clear to see when a late-stage deal you’ve been developing for months blows up.

Enterprise account mapping is about designing the flow of internal communications. Who needs to say what to who, and when, to keep a deal moving.

In this episode, we discuss Nate’s life as a start-up founder, a deep dive into how to sell enterprise deals, and more.

I’ve concluded writing is the most highly-important, under-developed skill for sales reps.If you study standout reps landing six, then seven, then eight-figure deals, you’ll see a pattern.

How limiting your words can multiply the value of your sales conversations.

Especially when selling virtually, helping champions articulate your value, in the internal language of the buying team, can make or break a deal.

Episode from I'm Not Selling You Anything. Nate talks about how to sell with a committed champion during every deal to ensure a seat at the decision table.

It’s been said “time kills all deals.” It’s true of a transactional sale. But in the context of a complex sale, time isn’t always the enemy.

Episode from the Love Selling, Hate Sales Podcast. Ever wonder what your buyers are saying when you leave the room? Often, it's up to your champion to sell the deal to the full buying committee.

Episode from the B2B Power Hour. Nick sits down with Nate Nasralla, Founder of Fluint to discuss how Enterprise AE’s are actually closing deals with the ever growing buying committees.

How, exactly, do you create trust in sales? Can you measure it? How much do you really need to build? This post answers these questions with a simple mental model you can apply to each of your deals.

In this post, we’ll compare three leading sales enablement tools — Seismic, Highspot and Showpad — to help you make a confident, low-regret buying decision.

It’s easy to feel awkward while talking pricing. Here are five phrases that help you build trust with buyers while talking budgets.

A champion — someone with both power and influence inside the buying circle — can help you create momentum when you’re hitting inertia. But how do you know if your contact is a true champion?

Whether you’re an AE accepting a promotion, or sales leadership moving your focus up-market, closing larger deals can take far longer than you’d expect. Here’s an insider’s look at 10 corporate concepts you should know as you develop larger deals.

A simple formula that breaks down your buyer’s problems into a specific, compelling statement that grabs attention. Plus a step-by-step case study.

There’s a major problem with battlecards. Every time you use one, you’re fighting a feature war. Learn how the best battlecards pivot the conversation away from the competition.

Revenue moves at the slow speed of relationships. Learn how to trigger more buying urgency — the jet fuel for high-performance sales teams — in an authentic way.

You'll never guess it. Plus, learn what Jeff Bezos can teach you about enabling buyers, and closing more deals.

Communication isn't what you say. It's what your buyers hear, and buyers hear a whole lot more than what you say. Understand how to build your sales process around your buyer's point of view to win more sales.

Top B2B sales teams are embracing Buyer Enablement as the rocket fuel they need to generate more revenue. Understand what this shift means for you, and your job.

Top frameworks to help you write sharp, executive-ready messaging.

Make value obvious by putting two potential futures side-by-side.

Built for execs who skim—and deals too big to miss.

How Informatica re-engineered its enterprise sales motion to win executive attention and close complex deals faster.

Most deal reviews talk about what happened. This one changes what happens next: a framework for sharper forecasts and executive-level conversations.

How one VP turned a sales process update into an alignment of reps, managers, and execs around sharper deal reviews and faster adoption.

How to simplify complex deals and sell through the chaos of modern life.

Keep late-stage deals from stalling by equipping your champions with forwardable emails for Security, Legal, IT, and Procurement.

Stop chasing weak deals. Learn how top reps qualify continuously to win faster.

Send emails through your champions—not just to them.

A wildly practical session on how to build your sales playbook around the top frameworks that simplify complex deals, and keep you in control.

Stop winging high-stakes demos and start designing strategic conversations that actually advance deals.

A wildly practical playbook for designing a tailored, account-specific buying process, with frameworks that drive consistent deal execution

Get multithreaded early stage, with strong exec-level engagement.

Learn to craft a compelling point of view, that threads together all buying team contacts at sets up

Craft a winning strategy that drives account value and aligns your GTM team.

​Learn the top discovery practices, frameworks, and phrases that create that, “How do they know me so well?!” feeling — while uncovering what no other reps know.

Grab an editable discovery plan to guide engaging, thoughtful conversations.

Most AE's don’t understand how executives think, simply because they haven’t spent any time with them. There’s a shortcut you can use here, though: Reading their writing.

​This is the skill for reps selling through the noise, chaos, and complexity that is B2B right now.

The sales leader’s guide to rolling out Sales Process 2.0 and shifting selling behavior, for good.

​No sales leader is hired on to keep things “same old.”

A step-by-step challenge, to help shift to your sales process “2.0.”

​I’ve spent roughly 40 hours (an entire workweek) reading through leaked internal emails and memos from Fortune 500 executives...

​Reps crave more than “Any updates...?” messages, and feel-good advice like, “Sell value, not features” from their leaders.

Craft narratives your prospects are proud to champion with our top 4 editable frameworks

The average seller sends a follow-up email reminding their contacts about their timeline. It’s a fine start, but what’s next if they don’t reply?

In just 60 seconds you can uncover if your deal is going to get a decision — or get deleted.

Designing Your Midmarket & Enterprise Sales Process to Drive Both Velocity & Efficiency

Enabling the right buying behaviors with a complete set of frameworks, and a stage-by-stage process breakdown.

​Get the 5 steps that make enterprise executives say, “why aren’t we paying you yet?” ​With line-by-line breakdowns of real-life, “1-page” business cases.

18 sales lessons from this leaked, 4,200-word email.

This 3-part framework is among the top 2, most-used business case frameworks across 300+ companies selling on Fluint.

​You’ll leave this session with a wildly practical, step-by-step playbook for creating champions who sell when you’re not in the room. Using a business case you both authored together.

A detailed breakdown on crafting winning business cases.

Grab executive attention in your deal, fast.

Download every framework we've released, with one click.

Write a compelling storyline for your champions to sell with.

Read a sneak peak before the full book's released.

Build a compelling business case with your champions.

Learn to write narratives with this line-by-line breakdown.

Become a standout, strategic seller with a structured approach to your own growth.

Clarify your thinking & ask better questions using this discovery framework, with 27 example questions.

Use this pre-meeting brief to prep your internal team and nail your next key account conversation.

Signup to get this free, 10-part email course & learn how to shape internal buying conversations.

Get a dozen, ready-to-use email frameworks guaranteed to standout in your buyer's inbox.

Land & expand enterprise deals with this template for designing and delivering an effective POC.

Grab this ready-to-use framework to communicate weekly progress against pipeline goals. Manage up, and stand out.

The 1-page framework to bridge the gap between your sales meetings and your buyer's internal meetings.

How to build and sell with champions to land larger deals. Check out this packed Enterprise Playbook, the definitive guide to making the shift to “buyer enablement” for complex sales.

Enable your buyers to make informed, low-regret decisions.

Kickstart stalled deals with these creative follow-up ideas.

Keep your deals on track to close by staying aligned with your champion.

We built a 59-slide deck, with everything you need to know about creating executive-level presentations.

Learn how to stop writing "checking-in" emails to your pipeline, and kickstart stalled deals.

Ten concepts to help you land larger deals, with more empathy for enterprise employees.

Craft a message your prospects are proud to champion with you using these ready-to-build frameworks.