Pre-Demo Planning Sheet
Stop winging high-stakes demos and start designing strategic conversations that actually advance deals.
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Most demos fail because they're built around what you want to show, not what the buyer needs to see. This framework flips that script entirely:
- Uses buyer language to frame problems and solutions in their words
- Prevents feature overload by focusing on to 1-2 core capabilities
- Creates demo success criteria you can measure as the deal progresses
- Aligns your entire team so SE's and AE's operate from the same playbook
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