The SCR Framework

This 3-part framework is among the top 2, most-used business case frameworks across 300+ companies selling on Fluint.

Second to the 1-Page Business Case, The SCR Framework is the next most-used business case framework inside Fluint.

It was originally adapted by McKinsey, to help simplify a complex decision for an executive.


Use this framework to concisely tell executives:

(What’s happening?) + (Why do something about it today?) + (What do we do, and how do we start?)

Sell with your buyers.

Control your message when it matters with AI-generated business cases that read like your champions wrote them — not ChatGPT.