Value Story Framework

Write a compelling storyline for your champions to sell with.

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Value Story Framework

Use this editable framework to craft an engaging narrative that: 

1/ Builds on the universal story framework: The Hero's Journey.

2/ Creates a clear path to move from problem → payoff.

3/ Guides your champion's internal messaging.

Buyers from top brands loved their experience.

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Sell with your buyers.

Build committed champions and generate a compelling, executive-level business case. Follow the process the top, strategic sellers are using every single day.

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