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Nate Nasralla, Founder of Fluint
Upcoming Webinar: Rewriting the Sales-Led GTM Playbook

Introducing Sales Process 2.0


Stop losing deals when you're|not in the room

You probably spend lots of time and $$ on call coaching & sales decks. But do you know what buyers say during internal meetings about you, without you?

90% of B2B buying happens without sales reps in the room

Win with business cases.

Control your message when it matters with AI-generated business cases that read like your champions wrote them — not ChatGPT.


You could be driving 10.4X more sales velocity.

Sales leaders: what % of your team’s deals have a documented business case?

Crafting a business case with the buying team is the highest-impact — yet most-overlooked — approach to driving sales velocity today. It moves the needle on 3 / 4 drivers at once. Yet, only 8% of deals have an actual business case. (Template sales decks don’t count.)

Here’s a snapshot of the outcomes sales leaders create through Fluint pilots. Then add into their board decks immediately after:


Jump in Win Rates


Days Shorter Sales Cycle


Increase to ACV

With Business Case
(-) No Business Case
(=) Difference
# Opportunities
(x) Avg. Contract Value
(x) Win Rate
(/) Sales Cycle Time
(=) Sales Velocity
$19,606 (10.4X)

Eliminate 80% of the manual work. Get a draft in seconds.

Drafting business cases used to take hours, so just 8% of deals actually have one. It’s likely the biggest gap in your process — but we can’t blame your reps. Who’d follow a process that looks like this?

Now, a process reps actually use:

Call completed

Business case generated

Shared with buyers, uploaded to CRM

Convert your calls into an exec-ready business case your buyers actually read, in 30 seconds. (Saved in your CRM, too.)

Get executive-level buy-in upfront.

Execs don’t read your branded case studies and 30-slide pitch decks. But they will read a 1-page narrative built with their team, about their priorities. Give ‘em what they want.

Get Started
(For AE’s)
Book Demo
(For Sales Leaders)

From first call to first draft in < 30 seconds

We’ll get you 80% of the way to a documented, account-specific business case that matches how your buyers talk.

It’ll be 100% better than a generic deck and template email — but you should make some tweaks to it, too.

Win with data-backed scoring & suggestions

No numbers for a problem statement? No dates for a go-live timeline?

Our AI spots discovery gaps as it writes, and then uses closed-won data to offer tailored suggestions that dial your messaging up to a 10/10.

Sell with your buyers, not to them

Turn prospects into champions by co-creating in a shared workspace: trade comments and edits async.

Or prompt Fluint to edit your draft based on the latest feedback from the buying team.

A complete system, from first call to upsell

Use proven frameworks for executive summaries, mutual action plans, pipeline reviews, pre-demo briefs, mid-funnel emails and more.

Generate any piece of content you need throughout the full customer journey.

Sellers beating quota with more calm, less chaos.

(PS, you probably don’t want to compete against the sellers using business cases, if you’re not.)

Shem E. | HappyCo
Senior AE

"After starting a new role, Fluint helped me land a $250K deal during my first 6 months on the job. Giving my champion a true business case made all the difference."

Cobi C. | Talexes
Strategic Account Director

“We landed a multiyear agreement thanks to a Fluint business case. The buying team literally skipped entire steps in the decision process after seeing our champion lay out the value for them.”

Matt R. | Arcos
Strategic AE

"The 1-Page Business Case is a game changer. I used it as a primer for an exec meeting, and co-drafted it with my champion. We got right into the exec’s concerns, then to the green light and next steps. Invaluable."

Rick S. | ScreenSteps
Head of Sales

"In the most complex deal I've closed we had to go through 8 very intense review boards with lots of uncertainty, but thank heavens I had Fluint to guide me. It's been seriously amazing."

Fluint’s Wall of Love

Read more success stories from users who would never go back to selling without a business case.

But hey, maybe you're all set?

If your pipeline’s overflowing with quality inbound leads, or your product sells itself, you probably don’t need us. But for everyone else out there:

Get Started
(For AE’s)
Book a Demo
(For Sales Leaders)