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      Multithreading Without More Meetings: The Plays Nobody Teaches You
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Content type

All content
Blog posts
Frameworks
Webinars
Playbooks
Webinar recording
January 21, 2026

Multithreading Without More Meetings: The Plays Nobody Teaches You

How top reps move deals forward by influencing the right people, not adding more calls.

Webinar recording
December 17, 2025

Account Planning That Doesn't Suck

The simple system top reps use to plan big and execute daily.

Webinar recording
December 1, 2025

Inside the Informatica Memo That Rewired an Enterprise Sales Motion

Get the full breakdown of how Informatica shifted from pitch decks to co-authored narratives.

Webinar recording
October 30, 2025

The Sales Leader’s Crash Course: Top 3 Frameworks for Exec-Level, Enterprise Selling

How Informatica re-engineered its enterprise sales motion to win executive attention and close complex deals faster.

Webinar recording
July 18, 2025

Line-by-Line Breakdown: Top 5 Frameworks for Complex Deals

A wildly practical session on how to build your sales playbook around the top frameworks that simplify complex deals, and keep you in control.

Webinar recording
April 4, 2025

The Account-Based Sales Playbook: How to Stop Mid-Funnel Deal Stall

A wildly practical playbook for designing a tailored, account-specific buying process, with frameworks that drive consistent deal execution

Webinar recording
September 17, 2024

Making Change Stick: How Top Leaders Shift Selling Behavior, For Good

​No sales leader is hired on to keep things “same old.”

Webinar recording
February 26, 2024

The 35-Minute Crash Course: How to Sell With Champions

​You’ll leave this session with a wildly practical, step-by-step playbook for creating champions who sell when you’re not in the room. Using a business case you both authored together.

Webinar recording
November 11, 2024

Selling in Soundbites: How to Sell More by Saying Less

​This is the skill for reps selling through the noise, chaos, and complexity that is B2B right now.

Webinar recording
August 1, 2024

Leaked: Internal Buying Conversations from Fortune 500 Executives

​I’ve spent roughly 40 hours (an entire workweek) reading through leaked internal emails and memos from Fortune 500 executives...

Webinar recording
April 18, 2024

Introducing Sales Process 2.0: Rewriting the Sales-Led GTM Playbook

Designing Your Midmarket & Enterprise Sales Process to Drive Both Velocity & Efficiency

Webinar recording
March 29, 2024

How to Write an Irresistible, Exec-Ready Business Case

​Get the 5 steps that make enterprise executives say, “why aren’t we paying you yet?” ​With line-by-line breakdowns of real-life, “1-page” business cases.

Webinar recording
January 24, 2025

How to Find & Fill Deal Gaps Early (Before It’s Too Late)

​Learn the top discovery practices, frameworks, and phrases that create that, “How do they know me so well?!” feeling — while uncovering what no other reps know.

Webinar recording
June 26, 2024

Cutting Slipped & Stalled Deals: The Modern Sales Leader’s Deal Review Framework

​Reps crave more than “Any updates...?” messages, and feel-good advice like, “Sell value, not features” from their leaders.

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