How to Write in Sales
The more you write, the more you’ll sell.
Writing packages your message so champions can deliver it. During internal buying conversations, when decisions are being made. And you’re not in the room.
This is all that matters.
Here are 10 steps for writing well:
(1) Write how your buyers talk. Use their words.
(2) Start with a good framework. Then add in your buyer’s words. See #1.
(3) Narrative structures are a better internal script for champions. Slides are awkward.
(4) Shrink your writing to 1 page. If you can’t, you don’t yet know what you want to say.
(5) Noise is the enemy.
(6) Template emails and product decks are noise. Champions don’t use them. See #5.
(7) Cut out your branding. A trustworthy format is the customer’s font on a white page.
(8) Ghostwrite. Make champions your authors, and list their names on your docs.
(9) Your ROI is a maybe. Their problem’s cost is a fact. Always start with the facts.
(10) Write headlines customers will copy & paste into a board deck or press release.
-nate
Why stop now?
You’re on a roll. Keep reading related write-up’s:
Draft with one click, go from DIY, to done-with-you AI
Get an executive-ready business case in seconds, built with your buyer's words and our AI.
Meet the sellers simplifying complex deals
Loved by top performers from 500+ companies with over $250M in closed-won revenue, across 19,900 deals managed with Fluint
Now getting more call transcripts into the tool so I can do more of that 1-click goodness.
The buying team literally skipped entire steps in the decision process after seeing our champion lay out the value for them.
Which is what Fluint lets me do: enable my champions, by making it easy for them to sell what matters to them and impacts their role.
