Framework

Future-State Press Release Framework

Grab executive attention in your deal, fast.

Work backwards from your customer's desired outcome to design their dream deal:

- Built from Amazon's legendary PR structure

- Immediately grab your target executive's attention

- Simplify a complex project into a single, memorable page

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Reps crave more than “Any updates...?” messages, and feel-good advice like, “Sell value, not features” from their leaders.

Learn to craft a compelling point of view, that threads together all buying team contacts at sets up

Build a compelling business case with your champions.

My next book is about selling big, complex deals in short, simple soundbites.

Learn how to stop writing "checking-in" emails to your pipeline, and kickstart stalled deals.

Get an executive-ready business in seconds, built with your buyer's words and our AI.