The framework top sellers use to craft problem statements that executives remember, repeat, and rally around.

Executives will give you one shot—maybe two. After that, you're noise.

How top reps move deals forward by influencing the right people, not adding more calls.

The simple system top reps use to plan big and execute daily.

Get the full breakdown of how Informatica shifted from pitch decks to co-authored narratives.

How Informatica re-engineered its enterprise sales motion to win executive attention and close complex deals faster.

A wildly practical session on how to build your sales playbook around the top frameworks that simplify complex deals, and keep you in control.

A wildly practical playbook for designing a tailored, account-specific buying process, with frameworks that drive consistent deal execution

​No sales leader is hired on to keep things “same old.”

​You’ll leave this session with a wildly practical, step-by-step playbook for creating champions who sell when you’re not in the room. Using a business case you both authored together.

​This is the skill for reps selling through the noise, chaos, and complexity that is B2B right now.

​I’ve spent roughly 40 hours (an entire workweek) reading through leaked internal emails and memos from Fortune 500 executives...

Designing Your Midmarket & Enterprise Sales Process to Drive Both Velocity & Efficiency

​Get the 5 steps that make enterprise executives say, “why aren’t we paying you yet?” ​With line-by-line breakdowns of real-life, “1-page” business cases.

​Learn the top discovery practices, frameworks, and phrases that create that, “How do they know me so well?!” feeling — while uncovering what no other reps know.

​Reps crave more than “Any updates...?” messages, and feel-good advice like, “Sell value, not features” from their leaders.