For GTM engineers

The RevOps stuff* you've been missing

*Stuff: repos, files, playbooks, how-to videos, and write-ups.
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Playbooks

Templates and guides for RevOps and GTM teams. Download any of them with your work email.

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Sales Agent Playlist: Top Mid-Market & Enterprise Sales Plays
A practical library of AI-powered sales plays for prospecting, discovery, consensus-building, and closing complex deals.
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The Leaked OpenAI Memo: Redlined for Revenue Leaders
A leaked CRO memo, annotated with comments you can steal, forward, or run a team training on.
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The One Page Business Case
The 1-page framework to bridge the gap between your sales meetings and your buyer's internal meetings.
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Selling With
Read a sneak peek before the full book's released.
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Brief & Brilliant: Book Preview
How to simplify complex deals and sell through the chaos of modern life.
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How to Write an Irresistible, Exec-Ready Business Case
Get the 5 steps that make enterprise executives say, “why aren’t we paying you yet?” With line-by-line breakdowns of real-life, “1-page” business cases.
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Webinar
Leaked: Internal Buying Conversations from Fortune 500 Executives
I’ve spent roughly 40 hours (an entire workweek) reading through leaked internal emails and memos from Fortune 500 executives.
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Webinar
Snapchat Memo Breakdown
Most AE's don’t understand how executives think, simply because they haven’t spent any time with them. There’s a shortcut you can use here, though: Reading their writing.
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Webinar
The Account-Based Sales Playbook: How to Stop Mid-Funnel Deal Stall
A wildly practical playbook for designing a tailored, account-specific buying process, with frameworks that drive consistent deal execution
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Webinar
Line-by-Line Breakdown: Top 5 Frameworks for Complex Deals
A wildly practical session on how to build your sales playbook around the top frameworks that simplify complex deals, and keep you in control.
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Webinar
How Top Reps Qualify Out (to Win More)
A data-backed session with Ebsta + Fluint on how top reps qualify out early and often — cutting slippage, strengthening pipelines, and winning more by working less.
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Webinar
Cutting Slipped & Stalled Deals: The Modern Sales Leader’s Deal Review Framework
Reps crave more than “Any updates...?” messages, and feel-good advice like, “Sell value, not features” from their leaders.
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Webinar
The Sales Leader’s Crash Course: Top 3 Frameworks for Exec-Level, Enterprise Selling
Learn how to win in the enterprise with Informatica’s Peter Sheehan, from first-call alignment to deal reviews that actually move the forecast.
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Webinar
The Informatica Memo: How To Transform Enterprise Deals
A tactical look at the internal memo that sparked a high-performing shift inside Informatica.
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Webinar
Account Planning That Doesn’t Suck
How top reps build simple, living account plans they actually use.
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Webinar
Multithreading Without More Meetings: The Plays Nobody Teaches You
A 25-minute crash course on how top reps multithread deals without scheduling their way into oblivion.
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Webinar
Executive Selling That Actually Works
How to keep executive attention when you only get one shot.
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Webinar
How to Craft Sharp Problem Statements That Sell Themselves
Learn how to build problem statements specific enough to create urgency, and strategic enough to justify investment.
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Webinar
Multi-Threading Without the Chaos
The exact frameworks Krysten uses to map a buying committee, sequence outreach, and keep deals moving — without the chaos.
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Webinar
Building GTM Judgment: How to Capture Why Your Top Reps Win & Create Your Moat
(And: watch Olli catch Claude mid-answer and rewrite the entire deal approach.)
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Webinar
Can a GTM Engineer Recreate Olli?
Jordan Crawford tried to vibe code Fluint in 2 hours. Here's what he built (and where Olli won).
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Webinar
How to Craft Brief & Brilliant Soundbites
Three tools to help you simplify complex deals, tighten your messaging, and arm champions with a story they can retell internally.
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Webinar
Strong Opinions, Loosely Held: How Top AEs Win Discovery
Why "strong opinions, loosely held" beats a MEDDPICC checklist every time.
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Webinar
The Stuck Deal Playbook
How to pull together the right frameworks, at the right time, to get enterprise deals moving again.
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Webinar
Business Cases
RevOps
Predictors & Win Rate
Context Layers
Champions & Deal Execution
Executive Selling
AI Agents & MCP
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Outcome-Based Sales Enablement: Why Enablement's New Job Is Closing Gaps
October 1, 2026
Champions & Deal Execution
Outcome-Based Sales Enablement: Why Enablement's New Job Is Closing Gaps
Enablement's new job is running outcome-based sprints: find the highest-value, lowest-execution gap in your GTM, practice on live deals, and measure against your won deals until the gap closes.
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Deal-Level Forecasting: What a Stage-Free Sales Process Looks Like (and How to Build One)
September 16, 2026
Predictors & Win Rate
Deal-Level Forecasting: What a Stage-Free Sales Process Looks Like (and How to Build One)
Stage-based forecasting treats every deal in a stage the same. Here's how to use a GTM context layer to setup deal-level forecasting for RevOps, and how deal reviews change as a sales leader when you run it.
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How to Build a Context Layer for GTM (One That Actually Predicts Wins)
July 16, 2026
Context Layers
How to Build a Context Layer for GTM (One That Actually Predicts Wins)
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RevOps Just Became the Most Important Function in Revenue. Here's Why.
July 7, 2026
RevOps
RevOps Just Became the Most Important Function in Revenue. Here's Why.
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AI Models for Revenue Teams: The Crash Course Nobody Gave You
July 1, 2026
AI Agents & MCP
AI Models for Revenue Teams: The Crash Course Nobody Gave You
What revenue leaders actually need to know about AI architecture, straight from a CTO.
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You're Renting a Supercar to do the School Run
June 26, 2026
AI Agents & MCP
You're Renting a Supercar to do the School Run
AI cost optimization for revenue operations starts with one admission: most of what your stack does all day doesn't need a frontier model, and you're paying frontier rates to do it anyway.
How to Cut AI Agent Costs: A Context Engineering Playbook for RevOps
June 25, 2026
Context Layers
How to Cut AI Agent Costs: A Context Engineering Playbook for RevOps
RevOps agents waste money reprocessing the same deal on every call. Work it out once, route each step to the right model, and cut agent spend 30–70%.
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What Is GTM Judgment? The Tacit Knowledge Layer That Compounds for RevOps
April 21, 2026
Context Layers
What Is GTM Judgment? The Tacit Knowledge Layer That Compounds for RevOps
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Man with curly hair, glasses, and a beard smiling against a dark background.
Nate Nasralla
Co-Founder @ Fluint
I write about selling with champions, building a sales process, and writing in sales. Subscribe to follow along.
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