Turn what wins into a next step reps can take
Each play comes from one of your top predictors. It says what to do, on which deals, and how much it's expected to raise the win rate.
What's a play?
Not "multi-thread more." A play names the exact move, shows the deals that prove it works, and tracks how often your team actually runs it.
Exact, not generic
The specific move worded for this stage, like "book the next meeting before the call ends"
Proven by data
The count of past similar deals where it moved the win rate, with the lift it produced
Adoption tracked
How often reps run it on the deals it applies to, so you see what's landing
Plays change as your market does.
A playbook is written once and goes stale. Plays retrain on every closed deal, so they show what's winning in your pipeline right now, and drop the moves that stopped working.
How it works
1
Step 1 of 3
Start from what matters at a stage
Fluint finds which predictors move deals through a specific stage, for each segment.
2
Step 2 of 3
Match the proven behavior
It pairs each predictor with the specific move and phrasing shown to raise that outcome in past deals.
3
Step 3 of 3
Track adoption and act
It tracks how often the play is run, so you can nudge reps or have an agent execute it for them.
What customers found in their own deals
+6.2pt
Win rate on deals a play touched
92%
Win-rate lift, top behavior
3
Of plays acted on
Plays compared with playbooks and sequences
Playbooks and sequences tell reps what to do in general. A play is built from your own won and lost deals and shows the impact it's expected to have.
What matters
PLAYS
Static playbooks
Sequences
Based on
Your won and lost deals
Best practices
A template
Targets
Deals missing a specific step
Everyone
Everyone in a list
Shows impact
Expected win-rate change
No
Open and reply rates
Updates
Daily, as deals close
When someone edits it
When someone edits it
Measured by
Similar deals it didn't touch
Not measured
Activity metrics
Common questions
Who writes the plays?
+
Fluint drafts each play from your predictors. Your team can edit the wording, pause it, or add your own.
Can agents run plays?
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Yes. Any play can be handed to a proactive agent, which finds the right deals and drafts the step for the rep.
How is the expected impact calculated?
+
From the predictor behind the play, measured on similar deals in the same segment and stage.
What happens when a play stops working?
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Its measured impact drops as new deals close, and Fluint flags it so you can pause or replace it.
Find out what's raising your win rate this week.
Start with 14 days free, worth up to $1,250. Connect Salesforce and your call recorder, and you'll see your first results in one session.
