Agents that act on deals before anyone asks
Proactive agents watch your pipeline for the moments that matter, then send the right next step to the rep or run it for them.
What's a proactive agent?
An agent that runs one of your plays on its own, starting from something that happens in your deal data. They take minutes to launch, so you can close a high-value gap the moment you spot it.
Starts from
A trigger, like a call ending with no next meeting
Does
Drafts, updates or reminds, based on the play
Sends to
Slack, the CRM, email or any MCP client
Give your team one agent that speaks up first.
Add an agent to Slack under your own name and branding. It flags deals that need something, runs the play, and answers anyone’s questions.
How it works
1
Step 1 of 3
Pick a play
Choose one of your plays, or let Fluint suggest the one with the biggest expected impact.
2
Step 2 of 3
Set the trigger and channel
Decide what starts the agent and where the rep sees its work.
3
Step 3 of 3
Review what it did
Every action is logged, and its effect on win rate is measured like any play.
What teams see with proactive agents
92%
Of agent drafts sent by reps
+6.2pt
Win rate on deals an agent touched
0
Of plays acted on
Proactive agents compared with automation platforms and chat assistants
You could build agents in Zapier, n8n, Glean or Notion, but you'd have to supply the logic for what wins. Chat assistants wait for a prompt. Proactive agents act when a deal needs it, based on what wins in your data.
What matters
PROACTIVE AGENTS
Other automation platforms
Zapier, n8n, Glean, Notion
Zapier, n8n, Glean, Notion
AI chat assistants
Starts when
Something happens on a deal
A trigger you wire up yourself
You type a prompt
Knows what wins
Yes, from your predictors
No, you supply the logic
No
Targets
Deals missing a step
Whatever you configure
Whatever you ask about
Rep in the loop
Drafts for review by default
However you build it
Yes
Measured by
Win-rate change on similar deals
Not measured for GTM
Not measured
Common questions
Do agents send anything on their own?
+
Only if you allow it. By default the agent drafts and the rep reviews and sends.
What can an agent do?
+
Draft emails and briefs, update CRM fields, remind reps, and post to Slack, based on the play it runs.
What happened to Olli?
+
Olli is now part of proactive agents, with the same briefs and drafts guided by your predictors.
Can we build our own agents?
+
Yes. Your own agents can call the Context MCP to get the same predictors and plays.
Put your first agent to work this week.
Start with 14 days free, worth up to $1,250. Connect Salesforce and your call recorder, and your first agent can be live in one session.
