How Stephanie helps her sales team close faster by cutting the manual work with Olli

Stephanie Avery didn't take on the Bloomfire tech stack to add tools — she took it on to cut them. As Senior Manager of Sales Operations, her job is to strip away anything that doesn't make her reps faster, smarter, or more effective at selling. So when she says Fluint earned a permanent place in the stack, that means something.

Before: Manual, Time-Consuming, and Easy to Get Wrong

Before Fluint, building a business case at Bloomfire was a project. Reps would open a Word document and start from scratch — outlining the prospect's problem statement, what they were trying to solve, how Bloomfire could help. It was thorough, but it was slow. And it pulled reps away from the thing they were supposed to be doing: selling.

The challenge wasn't just time. It was quality and consistency. Different reps told the story differently. Value statements weren't always tied to the right use case. The process was fragile in the way that any manual process is — dependent on how much time and energy a rep had on a given day.

Then Olli Showed Up

Fluint's AI agent, Olli, changed the motion entirely. Now the process starts with the prospect's own words. Olli captures what they said they wanted to solve, what the compelling event was, and maps it directly to Bloomfire's value statements — the ones that are specific to that use case. The result is a business case that's faster to produce and more tightly tied to what the prospect actually cares about.

The speed improvement is real. But so is something more subtle: the collaborative layer. Bloomfire now shares these documents directly with prospects, who can see, edit, and contribute to them. Stephanie's team can track how the document evolves — what the prospect is looking at, what they're changing — which gives the sales team a running read on where the deal actually stands.

Not Just for Reps: The SE Team and Marketing Connection

One of the more unexpected wins has been with Bloomfire's solution engineering team. Before a demo, SEs used to spend significant time listening to discovery recordings and parsing through email threads just to understand the prospect's technical environment. Now Olli builds a structured prep document that lives directly in the Salesforce opportunity — capturing integrations, technical requirements, and deal context in one place. The SE walks in prepared without spending an hour getting there.

Marketing has gotten in on it too. Bloomfire's marketing team uses the content library in Fluint to ensure that when a rep is building a business case, Olli can pull in relevant case studies and customer stories that match the prospect's situation. One marketing team member — who doesn't attend calls — uses recorded call insights to help build out account plans for expansion business. She can search across conversations for signals like department expansion interest without listening to a single hour of audio.

Olli Across the Full Sales Cycle

Bloomfire isn't using Fluint for one moment in the sales process — they're using it across the whole cycle. Business cases. Mutual action plans. SE demo prep. Expansion account plans. The team's top power user, Scott Dixon, has gone further: saving his own custom prompts and sharing them with teammates so the best workflows get replicated across the org. As Stephanie put it, it's about as close as you can get to cloning a top rep.

Stephanie's Verdict on Selling With Fluint

"Save your sellers' time and they will sell more," Stephanie said. "Fluint takes what was a very manual, very time-consuming process and automates it — so reps are spending more of their day generating revenue." For an ops leader who measures every tool against that standard, that's the only pitch she needs.