A simple 4-sentence structure that anchors your message in contrast: showing what’s changing, what to do about it, and what’s at stake if your buyer waits.
What’s Inside:
- A plug-and-play template to define the shift, recommended strategy, risks of inaction, and payoff.
- A contrast-based structure designed to clearly communicate value by showing both negative and positive outcomes.
- A worksheet to map today’s problems to tomorrow’s measurable wins.
Go from DIY, to done-with-you AI
Use our AI and have Fluint write this framework for you.
Draft with one click
Fluint’s AI writes content using your buyer’s own words so your have a message that sells inside of every deal.
Fill gaps using closed-won data
Fluint compares your deal to “what good looks like,” from closed-won data, then writes you discovery questions.
Give your champion a message
Real time collaboration to keep your entire deal team on the same page: sharing, commenting, live editing.